As e-commerce booms in most Chinese cities, some rural areas in southwest China's Chongqing Municipality have also been given a welcome fillip, with many farmers and housewives garnering a handsome income in the sector.

Lately, Huang Yonghui, a 47-year-old farmer in Zhongba Village, Sanjiao Township, Chongqing's Qijiang District, has developed a new identity as a livestream anchor who sells radishes and honey via a popular video-sharing platform.

Standing on her crop field and pulling out the radishes one by one, Huang broadcasts the daily routine of her farm work, which attracts many viewers to place orders in real-time.

Huang is among the ten farmer-turned-livestreamers cultivated by the village. In 2021, Zhongba Village established an account on the video-sharing platform to promote local product sales.

"I was too shy to do this at first. But after a few livestreaming shows, I found it very interesting to display our products to viewers across the country," Huang recalled.

Huang has earned nearly 100,000 yuan (about 14,510 U.S. dollars) since August 2021, mostly from the thriving e-commerce sector. During the period, the village launched 40 live shows and sold 30 tonnes of agricultural products worth about 400,000 yuan.

"I used to carry all the vegetables and walk miles to the nearby township to sell the farm produce. Now, all I need is a phone. The logistics company will come to pick up the goods and then send them to anywhere in China," Huang said.

Huang is not alone in her facelift change in life brought by the internet. In Aikou Township, Xiushan Tujia and Miao Autonomous County, Wu Raotiao, a 38-year-old villager, turned into a businesswoman from a housewife.

"Seeing others successfully raking in money thanks to e-commerce in 2018, I opened an online shop myself, selling local products from tea to smoked meat," explained Wu.

Like Huang, Wu is used to broadcasting planting tea trees and selecting and processing products for her far-flung buyers. "The livestreaming shows are not for fame, but more for proof. When I am doing the shows, they can know that my products are healthy," Wu added.

Wu has set up her own company while inviting her husband to help her expand the business. In 2021, Wu earned over 100,000 yuan thanks to the digital consumption vibe.

Over the past five years, Aikou Township sent around 300,000 parcels elsewhere across China. Last year alone, the township sold about 8.12 million yuan of goods via e-commerce. 

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