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2021 China Recruitment Trends I : Finding a new balance
Release date:2021-02-06
views:2585
Author/Source:Henderson China - A leading re
Guide reading:This is the first time in past years that job seekers' expected salary is lower than recruitment salary... For a long time, talents with higher education have been the main targets of competition in different cities. We found that people with higher educa

1. For the first time in past years, job seekers' expected salary is lower than recruitment salary


According to the data, from the national industry perspective, the average recruitment salary of enterprises in 2020 is RMB 8,021 yuan, down 0.8% year-on-year, and the median recruitment salary is RMB 6,216 yuan. The average expected salary of active job seekers in 2020 is RMB 7,999 yuan, a year-on-year decrease 4.8%, and the expected median salary is RMB 5996 yuan. This is the first time in past years that job seekers' expected salary is lower than recruitment salary.


Due to the decline in recruitment demand, the job market in 2020 is obviously crowded. According to the latest recruitment survey, only 20.3% of the respondents said that the epidemic has basically no impact on their jobs. "Forced to quit" and "Not dare to quit" have become a pair of contradictory themes in the job market in 2020.


In 2020, either on the recruitment requirements or on the competition among job applicants, the division will increase dramatically. Our survey shows that 54.3% of companies have focused on increasing their requirements for marketing and sales candidates.




The companies’ strategy will focuse on revenue, management, research and development, service and organization development. 62.5% of enterprises believe that the next thing that needs to be strengthened most in organization management is to "improve employee capabilities and recruitment abilities."


2. Competitions for Urban Talents are more intense


A talent attractiveness index model was established based on the four dimensions of city changes, environment elements, talent quality, and job preference shows that, Beijing, Shanghai and Shenzhen ranks in the top three in the attractiveness of talents. And it also tells us that Hangzhou, Nanjing and Chengdu ranks in the top three new first-tier cities in the attractiveness of talents.



Beijing continues to rank first in the list of talent attraction and has the highest average salary in China. However, due to various factors such as epidemic prevention and control, population size control and recruitment requirements, Beijing has also been facing a brain drain.


In terms of overall talent quality, Shenzhen still lags far behind Shanghai. In 2020, the education background of job seekers in Shenzhen is not as good as that of job seekers in other first-tier cities. Shenzhen's talents, who with a bachelor's degree or higher, are 21% and 11.6% lower than those in Beijing and Shanghai  respectively. Due to the lack of higher education resources, Shenzhen's main talent supply is more dependent on recruiting talents from other cities.


Because Nanjing has many good higher education schools, the proportion of its active job seekers with a bachelor's degree or above accounts for as high as 48.5%, which is second only to Beijing. 
Guangzhou was downgraded to the seventh place because the comprehensive quality of active talents was not good enough.


Wuhan was affected by the outbreak of the new crown disease in March and April, and its economic activities basically stagnated. Thanks to timely victory of the fight against Covid-19, Wuhan began to recover its economy in May. Due to its balanced urban development level and numerous universities, Wuhan still ranked the tenth.


Since the start of the "Talents war" in 2017, the attraction of talents in various regions has been concentrated in the fields of new infrastructure, high-tech industries, financial trade and modern service industries, with similar goals and similar policies.



To some extent, the epidemic has facilitated the redistribution of talent capital between first-tier cities and new first-tier cities.


For a long time, talents with higher education have been the main targets of competition in different cities. We found that people with higher education levels are still more inclined to choose first-tier cities, but new first-tier cities are narrowing the gap.


Another interesting point of view is that through data tracking, 39.4% of the people, who left their first-tier cities from the second half of 2017 to the beginning of 2019, returned to the first-tier cities at the end of 2019.


Part I Ends.

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