On November 29, at the 2019 China Best Employer Awards Ceremony held in Guangzhou and the China Human Capital International Management Forum, ZHAOPIN.COM released the "2019 China Best Employer Selection Report" (hereinafter referred to as the "Report"). The report shows that the expected income of college students in 2019 will reach CNY 6,884, while this amount is CNY 6,530 in 2018. By gender, the expected income of men is CNY 7,105, and the expected income of women is CNY 6,720.

Data show that in 2019, the number of college graduates in Chinese universities reached 8.34 million, an increase of 140,000 from last year, reaching a historical high. A large number of post-95s and even post-00s began to walk into the talent market, and they will become the main force in the talent market.

According to the evaluation of the ideal employer in the minds of college students, it is found that the college students believe that the ideal employer needs to have the characteristics in order of importance: employer culture, salary and benefits, organizational management, working environment, employer image and growth and development. Judging from the secondary indicators, respect for employees, the principle of fair and just employment, providing compensation returns that match employees' contributions, fulfilling commitments to employees, and good income prospects.

The report points out that through the comparison of the past years, it is found that respect for employees has been the primary characteristic that college students have been evaluated as ideal employers for many years in a row, and the principle of fair and equitable employment has been increasingly valued by college students. This shows that college students are more willing to serve a fair and humane employer.

From this perspective, employers must build a good corporate culture, and they must be more humane and more respectful of employees. Corporate cultures in some large companies such as "35-year-old elimination" and "violent layoffs" will become increasingly difficult to be Accepted by new graduates.

Among college students who are willing to find a job after graduation, the order of the types of enterprises they hope to choose is state-owned enterprises, government / public institutions, foreign enterprises, private enterprises, independent entrepreneurship, and NGOs. Compared with last year, this year, state-owned enterprises surpassed foreign companies and ranked first, becoming the type of business that college students most want to work for. The rankings of foreign companies, private companies, and self-employment all go down, while the rankings of government departments / institutions goes up.

The report analyzes that since last year, the domestic economic situation has continued to face risks, and the expectation of economic downturn has increased, which has brought challenges to the development of enterprises, and the uncertain international environment has greatly affected the development environment of foreign companies. In order to avoid future employment risks, college students 'career preferences have also changed accordingly. State-owned enterprises, government / public institutions as more stable job options have attracted more college students' attention compared to last year.

In terms of urban flow, the survey found that Beijing, Shanghai, and Shenzhen are the top cities for employment and employment after graduation. It can be seen that the siphon capacity of first-tier cities is still strong, while Chengdu in the new first-tier cities has an eye-catching performance, ranking fifth among men's employment cities, and fourth in Guangzhou among women.

The top six cities to work for male are Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu, and Hangzhou. The top six cities to work for female are Beijing, Shanghai, Shenzhen, Chengdu, and Hangzhou. And Guangzhou. The attractiveness of Hangzhou and Chengdu has caught up with the first-tier cities in recent years.

Hangzhou and Chengdu, two sub-provincial cities, are closely following Beijing, Shanghai, Guangzhou and Shenzhen. These two cities have been actively deploying in emerging industries in recent years, and implementing a number of policies to attract talent..

Ding Changfa, an associate professor of economics at Xiamen University, shared his insights with YICAI. In recent years, the rise of new first-tier cities, including Hangzhou and Chengdu, can defuse and assume some of the functions of first-tier cities, and can play a regional leading role, driving more regional coordinated development. In recent years, these cities have liberalized their entry thresholds and introduced various policies to attract talents to attract university graduates. For talents, there are more choices. In addition to going northward, deeper, and broader, new first-tier cities also have great opportunities.

Take Hangzhou as an example. At the beginning of this century, Hangzhou put forward the strategy of "paradise silicon valley" in view of the industry's transformation trend; in 2014, Hangzhou took the lead in implementing the "No. 1 Project" of the information economy in China; in 2018, it also proposed to create a One city. " Now it seems that the effects of this series of strategic layouts have already appeared. Data show that from 2014 to 2018, the added value of the core industries of Hangzhou's digital economy increased by an average of 22% annually, and its contribution to the city's economic growth remained at about 50%. With the development of the information economy, Hangzhou has also attracted a large number of talents.